Invest 10 years of your life researching the way we design and perceive, crave raw scientific data on what makes people tick, discern what others are blind to and be willing to stand on unfamiliar ground...then you start to appreciate my design vision.
I bring new meaning to the phrase ”thoughtful design”. My brand of design is based on my bestselling book The Motivated Life. 25,000 downloads later, I still rely on its research and make it the basis of my work.
Here is a primer; in my design worldview, I tend to focus on these five elements, in the following order:
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